OUR Team

John Hedlund
Managing Director

John is Managing Director and Founder of TriPointAG Holding B.V. As a C-Level Executive with both multi-national and early stage companies, he has over 25 years of leadership experience in domestic and international business, including

Germany, Belgium, Holland, Spain, Russia, Singapore, Philippines, India and Taiwan. John has led cross-functional teams in various industries, including: bioinformatics, industrial engineering, healthcare, manufacturing, finance and agriculture


John holds a B.A. Degree from the University of Southern California, Annenberg School for Communication and Journalism, an M.B.A. from Pepperdine University's Graziadio School of Business and Management and a Certified Advanced Project Management "SCPM" from Stanford School of Professional Development.

John was an NCAA National Champion and First Team All-American Volleyball Player at USC and played professionally in Italy and Germany. He now coaches youth sports in volleyball, softball and soccer. He also holds a Black Belt in Kenpo Karate.

Richard Davison

Global Finance Director

Richard directs TriPoint's financial operations worldwide and a member of the TriPointAG Holding B.V. Statutory Board and Advisory Board. Richard oversees the development and management of financial systems globally for TriPoint.

Richard is a chartered accountant with vast international CFO experience and demonstrated history of working in service and manufacturing industries, with roughly $1B turnover. He has managed financial operations across several regions, including Europe, Asia, Australasia and the Americas. Richard is experienced in negotiations, business planning, management, international taxation, start-ups and account



Before joining TriPointAG Holding B.V., he was CFO for The Cobra Group, plc (UK and Hong Kong) from 1999-2017 as well as partner at Duncan & Toplis, Chartered Accountants. Richard holds a BSc (Hons) in Statistics from

the University College, London.

ural soil communities and their interactions

benefit plant growth.

Dr. Elaine Ingham

Senior Director, Science and Innovation

Dr. Elaine Ingham is Head of Science, and a member of the Executive Team and Advisory Board. She is responsible for the company’s technology roadmap as well as field implementations. Behind her leadership is a wealth of knowledge gained from years of research into the organisms which make up the soil food web.

She has developed three new methods of rapidly assessing soil and foliage-related organisms and assessing how soil and foliar biology changes with different management practices. She has focused on grower-related issues, the expense of intensive chemical use, and the damage chemicals inflict on beneficial organisms in the soil and on foliage.

From 2011 to 2014, Dr. Ingham was the Chief Scientist for the Rodale Institute in Pennsylvania, and applied her knowledge to improve dairy, pasture, orchard, row crops, vegetable and hydroponics production focused on small scale growers. In

the year 2000, Elaine opened a lab at Southern Cross University in Lismore, New South Wales, Australia, allowing grower’s overnight access to the assays they need to improve plant production without the use of high levels of inorganic


Dr. Ingham founded Soil Foodweb Inc. in 1996, a company that grew out of her research program at Oregon State University, which is dedicated to educating the general public about the benefits of the soil food web, as well as continuing to allow Dr, Ingham to work as a consultant with growers around the world. From the late-1980’s to the early

2000’s, Elaine was a Faculty Member in Forest Science and Botany and Plant Pathology at Oregon State University. 


Dr. Ingham started her academic career at St. Olaf College with a B.A. in Biology and Chemistry, cum laude, in 1974.  She earned an M.S. in Microbiology at Texas A & M University in 1977, and her Doctorate in Microbiology, (with an emphasis

in soil,) from Colorado State University in 1981 during which time she helped develop the theoretical basis behind the benefits of the soil food web. Elaine accepted a Post-doctoral Fellowship from the Natural Resource Ecology Lab at Colorado State University that lead to a series of discoveries about how natural soil communities and their interactions benefit plant growth.

Vicente Cue

Senior Director, Global Strategy & Business Development

Vicente works on expanding worldwide business opportunities, which includes working with local teams in developing education programs, government relations and customer service. Vicente is a seasoned business development executive with solid financial and proven international experience. His experience ranges from smaller

start-up ventures to Fortune 500 companies.

For over 20 years, Vicente assisted US based corporations with international expansion efforts - identifying opportunities and establishing strategic contacts at the governmental and corporate level. He has successfully led Sales, Operations, Finance and IT teams in renewable energy, private equity, investment banking, biotechnology and digital media sectors.

Vicente provides diversified international strategic expertise with multi-national corporations (Monsanto, Citigroup) as wells as successful start-up experience (CFO at PriceGrabber, COO Westmoore International and others). At Banamex

(Citigroup Mexico), he led the first US ExIm-guaranteed structured trade transaction for a Mexican financial institution (Banamex became US Eximbank top non-domestic partner). Vincente also served as Corporate Banking Vice President

of Banamex USA - managing the bank’s portfolio of international corporate clients.

Vicente holds an MBA from the Kellogg School of Management at Northwestern University, and BS in Microeconomics from Universidad Iberoamericana in Mexico City.

Noel Matthews

Senior Director, Asia and EMEA Global Business Operations

Noel has over 40 years’ experience in establishing international commercial and industrial operations having successfully managed major multi-million dollar projects in several countries, including: Thailand, Sweden, Italy, Belgium, Taiwan,

Middle East, the U.K. and Ireland.


He also holds a HVAC Technology qualification from City and Guilds, London.

Noel is responsible for establishing TriPointAg’s worldwide operations.

Rod Hiemstra

Senior Director, Applied Science and Operations

Rod leads our process of establishing TriPoint’s technical operations worldwide, including: hiring/training of local technical staff, manufacturing and implementation protocols and directing field “biological” operations. These field biological operations include both qualitative and quantitative bio-analysis of farm environments.

Rod has specific expertise in hazard waste management, vector control and public water systems. His additional experience includes: industrial hygiene, cross connection control, air pollution and consumer food protection. As an Environmental Engineer and program manager for the Environmental, Safety and Health (ES&H) Training Program

for the Linear Accelerator Center at Stanford University, he holds the honor of being the first ES&H Training professional in the facility. As part of his position managing the ES&H program, Rod developed a highly robust program - conducting

over 10,000 training events across 65 various courses.

Rod holds an MS in Human Resource Management with an emphasis in organization development from Golden Gate University, a BS in Marine Biology from California State University, Long Beach and has completed additional graduate courses in Environmental Health at California State University.

Chris Behan

Senior Director, Global Marketing and Communications

Chris provides over 25 years of experience with strategic marketing and brand-building for technology offerings in the agriculture, biotechnology, environmental,

health care, renewable energy and transportation sectors. He excels at translating complex value propositions to intuitive marketing messaging that differentiates brands.

As an international author on marketing, Chris’s professional experience spans branding, corporate communications, market research, demand generation, marketing program development, sales channel support and much more.

Tisha Shokat

Senior Director, Global Human Resources

Tisha leads TriPoint’s human resource programs. Working in collaboration with the Executive Team, she establishes employee processes and procedures, coordinate with local authorities regarding matters of employment

law, as well as co-develop employee training programs.

Tisha is a Senior Management Consultant and Human Resources Executive with over 20 years of diversified experience as a Chief Human Resources Officer and C-Suite partner. Her global experience in human resources focuses on building high performance domestic and global organizations that align with organizational culture and business strategy.

Her international expertise spans countries such as, Belgium, China, Dominican Republic, England, India, Italy, Mexico, Norway, Slovakia, Switzerland. Tisha’s experience in each of these regions underscores her multi-cultural acumen, scope

and breadth as a hands-on executive leader whose trademark is creating organizational alignment and ROI - driving a dynamic framework of people, performance and productivity.





©2019 by TRIPOINTAG   |   Designed by DESIGNWORX